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Not Zero: How an Irrational Target Will Impoverish You, Help China (and Won't Even Save the Planet)

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Change the cell reference in the formula to another cell that doesn’t have a zero (0) or blank value. However, the available evidence tells a different story about whether or not companies exploit carbon markets as a licence to pollute. Compounding the problem, many net-zero plans are not backed up by corresponding short-term and interim emissions-reductions targets, such as for 2025. At a time when corporations need to come clean about their climate impact and shrink their carbon footprint, many are exploiting vague and misleading ‘net zero’ pledges to greenwash their brand while continuing with business as usual,” says Carbon Market Watch’s Executive Director Sabine Frank. This devastating and detailed demolition of the case for committing Britain to Net Zero should be compulsory reading for everybody in government and the media.

For that reason and based on the findings of the Corporate Climate Responsibility Monitor, Carbon Market Watch has come up with a set of recommendations for governments and corporations. In scores for sporting events, in particular tennis and association football, the number 0 has the very specialized names "love" and " nil".But there is another invisible line, the one that separates maintaining academic integrity and self-censorship. Achieving the target is predicated on the rapid development of technologies that are either non-existent, highly speculative or untested. In June 2019, the then Prime Minister Theresa May announced that the UK was committing to reduce its emissions to 'net zero' by 2050, after sustained pressure from campaigners to introduce a new target aligned with the Paris Agreement. It is a major driver of deforestation, and the resulting destruction of ecological barriers and buffers probably contributed to the outbreak of the COVID-19 pandemic.

The EU institution are in the midst of updating EU consumer protection legislation to better protect consumers against these pervasive greenwashing practices (see: Empowering Consumers for the Green Transition). This is why the idea of direct air capture, now being touted by some as the most promising technology out there, has taken hold.

Recent carbon-neutrality pledges may seem ambitious, but merely serve to promote a new set of false climate solutions under a different guise. Mass tree planting, for bioenergy or as an attempt at offsetting, had been the latest attempt to stall cuts in fossil fuel use.

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