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Urban Decay Perversion Lenghtening & Volumising Mascara, Intense Black

£9.9£99Clearance
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Unlike many formulas that are too wet or thick or all too dry when you crack open the tube, our reviewer appreciated that this one had the perfect consistency right from the start. This is one of the first lash-boosting mascaras we ever tried and remains one of our all-time favorites — and it’s one of professional makeup artist, Natalia Thomas’, favorites too. For example, if wearing makeup that is vegan and cruelty free is important to you, you’ll want to steer clear of animal ingredients or animal-derived ingredients like honey, beeswax, lanolin, or carmine (a red colorant obtained from insect shells). Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles.

Tower28’s MakeWaves mascara is a TikTok darling, and for good reason: in addition to its curling and lengthening capabilities, it’s also vegan, safe for sensitive eyes, and the packaging uses recycled materials. Zdunowski-Roeder appreciates the wand in particular with its two sides — one for volumizing and curling and the other for lengthening and separating.The mascara does “a nice job of depositing color on the lashes without having to put a base underneath,” she explains. And if you like to get creative with your looks or enhance your eye color, try reaching for a colored mascara to change things up. Mascara primers can be great for separating and thickening the lashes prior to applying mascara, but having to keep a separate tube in your makeup bag can feel a bit excessive.

Urban Decay emblazoned their gorgeous, highly metallised black tube with a big purple "Perversion" and their tagline: "Bigger. We’re fans of the hourglass-like bristled brush — it’s one of our favorite styles for building volume, and it certainly does when paired with this mascara formula.We consider these a two-for-one makeup moment: They enhance your beauty by building out your lashes instantly and over time, so long as you use them regularly. As noted above, mascara primer isn’t always necessary, especially if you’re going for a natural look. I can imagine how good it must be on longer lashes can't wait until my lashes will grow back and im sure I'll be even more happy with it. My favorite feature of this mascara is the applicator,” she tells us: It can “expand or condense depending on whether you choose to use it for length or volume. After reading so many glowing reviews, I simply had to test Lash Princess out for myself — and I’m happy to report it lives up to the hype.

To remove clumps, we suggest taking an eyelash comb and gently combing your lashes after applying the mascara to remove excess product. It’s no fun to look in the mirror and realize you’ve been walking around with raccoon eyes because your mascara flaked or ran. If you keep up with what’s popular in the clean beauty space, then chances are you’re familiar with this ultra-popular clean mascara. This one has all the elements needed to get lashes thick, long, and separated,” promises Shackleton. I don’t know how they did it, but it curls even the straightest, shortest lashes I work on and keeps them that way,” says Shackleton.Overall, we found it to be a great choice for everyday if you like a bold lash look, and it also makes for a solid option if you’re creating a glam or event makeup look. Additionally, it should stay in place for several hours of wear without flaking, smudging, or transferring to your eyelids. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy. When you’re feeling ready for mascara, select one of the above formulas — they’ll help fortify your lashes over time for a lush and healthy look.

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